A GUIDE TO UNDERSTANDING AND EMBRACING THE EMERGING ERA OF THE CITIZEN
ABOUT THE REPORT
This report offers a new way of understanding the current period of intense societal change, conceptualising it as the Citizen Shift: the shift from Consumer to Citizen as the dominant idea of the role of the individual in society.
This understanding frames a radically different question which we can all work with: rather than thinking of people as Consumers, which leads us to ask only what we can sell to “them” (whoever “they” are), this approach prompts us to think of ourselves instead as Citizens, and to ask what it is we can all participate in and contribute to. The core proposition is that this shift in thinking provides a far more generative platform for ideas, innovation, social and environmental justice, and indeed economic prosperity.
As such, the report has two functions, and is split into two sections in order to address them: the first establishes the concept of the Citizen Shift; the second helps you figure out what it means for you.