What are the challenges for organisations when they try to bring in design thinking? Consultant and Bootcamp attendee Matt Spry shares his experience of some of the barriers to overcome and why you should still go for it.
In the highly complex and ever-changing business environment we face, organisations need new approaches to remain successful. Increasingly, success depends upon the ability to build deeper, more collaborative relationships with customers who expect more from the brands they support than to be treated as passive consumers. These higher expectations give organisations who embrace a customer-centric approach a significant advantage.
Approaches such as lean start-up, agile project management and design thinking have gained prominence partly because of this ongoing shift.
A clear narrative is emerging that helps explain why these approaches have become prominent and what they mean for what successful organisations will look like.
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